How much could slow lead response be costing you?
Use your own enquiry volume, response time, deal value and close rate to estimate the opportunity, in about ninety seconds.
Lead-response research consistently points to a speed advantage, but headline figures vary by sample and market. One recent B2B benchmark of 939 companies reported a 47-hour average response time for that sample; it is not a universal average for every business. This calculator does not assume your response time or apply third-party multipliers to your revenue. It uses the numbers you enter.
Evidence note. The classic five-minute contact/qualification figures and the first-responder statistic on our evidence page come from secondary reporting, not primary studies we have independently verified. The 47-hour figure is contextual: a 2026 B2B benchmark reports it for its own 939-company sample. See sources, provenance and limitations.
What is it costing you?
Four numbers. Nothing is sent anywhere — the arithmetic runs in your browser.
Prefer to fix the process first? Use the free 7-step Speed-to-Lead Checklist and come back with a measured baseline.
Before buying another receptionist or CRM add-on, try the free Recovery-Forensics Audit. It ranks idle opportunities from a pseudonymous CSV export — no customer names, phone numbers or outreach required for the audit.
What the full audit gives you
| Included | What it is |
|---|---|
| Your result, kept | A one-page summary you can save as a PDF from your browser. Nothing is emailed. |
| A 12-point checklist | Specific enough to act on the same day, not "be more responsive". |
| Three worked examples | At different deal values, so you can find the one shaped like you. |
| The sources, in full | Including what the evidence does not establish. |
Not included, deliberately: integrations, a CRM connector, an account, or any storage of your data. It is a static page and a calculator. That is the whole product.
Purchase and your data
- Price: $19 one time. The checkout shows the amount before payment.
- Delivery: after a successful payment, the current checkout redirects to the audit result page.
- Taxes: automatic tax calculation is not enabled on this checkout. The checkout shows the amount charged before payment.
- Your data: there is no account and no database. The calculator runs in your browser and the numbers you type never leave it. No analytics, no cookies, no tracking pixels.